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Workshop – Developing Business Models

Learn how to analyse existing business models and develop new ideas with the Business Model Canvas.

Innovation and start-up projects can fail for many reasons. In addition to a lack of added value for the users, other possible reasons include a non-functioning revenue model or regulatory challenges (see CB Insights: Top reasons startups fail).

All important things at a glance

  • What: Developing business models
  • When: Tuesday, November 29, 2022, 15:00 to 19:00
  • Where: at CET - Room: EduSpace - Emil-Figge-Straße 80, 44227 Dortmund, Germany
  • Who: Students, researchers and employees of the TU Dortmund University as well as people interested in founding a company in the region

Develop a sustainable business model

In order to develop a sustainable business model, you should be able to answer the following questions:

  • Who are our users and customers?
  • What is the value proposition to the different groups of people?
  • How do we produce the service and how is value created for the organisation?

Taking a systematic look at (new) business ideas

Methods such as the Business Model Canvas (Osterwalder/Pigneur 2011) and Value Proposition Canvas (Osterwalder et. al 2015) help you to take a systematic look at your innovation projects. In this workshop you will learn how to use these methods to:

  • analyse business models and business model patterns of existing companies,
  • identify important assumptions with regard to your own or new business ideas in order to be able to test them at an early stage, and
  • check business models for consistency, develop a common language base in the team and share ideas with others.
© vgl. Osterwalder & Pigneur – 2020

Content

After a theory-based introduction, the various levels of business model development will be examined. Together we will discuss which added values the methodology has for innovation projects in an early phase.

Subsequently we will:

  • get to know the different fields of the Business Model Canvas - and how they are connected - step by step,
  • analyse existing business models of successful companies worldwide,
  • discuss different patterns in business models, and
  • apply what we have learned to case studies and new ideas in creative work phases.

References

  • Gassmann, O., Frankenberger, K., & Choudury, M. (2020). The Business Model Navigator: The strategies behind the most successful companies. FT Pearson.
  • Osterwalder, A., & Pigneur, Y. (2011). Business Model Generation: Ein Handbuch für Visionäre, Spielveränderer und Herausforderer. Campus Verlag.
  • Osterwalder, A., Pigneur, Y., Bernarda, G., & Smith, A. (2015). Value proposition design: How to create products and services customers want. John Wiley & Sons.
  • Osterwalder, A., Pigneur, Y., Smith, A., & Etiemble, F. (2020). The invincible company: how to constantly reinvent your organization with inspiration from the world's best business models. John Wiley & Sons.

Your speakers

The workshop is led by Maximilian Schimanski and Frederik Poth.

© CET | TU Dortmund
Maximilian Schimanski holds a Master of Education degree in Economics and Chemistry. As team leader, he is responsible for the qualification programmes at the Centre for Entrepreneurship & Transfer and regularly holds workshops in which researchers, students and founders learn entrepreneurial methods and apply them to their own, subject- or company-specific, questions.
© CET | TU Dortmund
Frederik Poth is product manager for Entrepreneurial Action at the CET, methods expert and responsible for the workshops. As a Master of Science in "Sales Engineering and Product Management" and as a management consultant, he has already helped many companies with his understanding to achieve sustainable development.

What you can expect

In our workshops you will be taught current methods of entrepreneurship and innovation management in a practical way, which you can apply directly. We focus on interaction and participation.

Insights and impressions from companies. We show you different perspectives and provide insights from the start-up world and entrepreneurship.

Application and interaction in interdisciplinary teams. Using real examples, you will learn about the different steps of the methodology and be supported in applying them to your own challenges.

Networking and exchange. In addition to the content-related examination of the method, we offer the opportunity to network with other interested people from different disciplines in a relaxed atmosphere.

Who is this workshop for?

Our free offer is aimed at students, researchers and employees of all departments of the TU Dortmund University as well as people interested in founding a company in the region.

Employees of TU Dortmund University can have the workshops credited as working time after consultation with their supervisor.

The number of participants is limited to 30. No previous knowledge is required for participation

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Anfahrt & Lageplan

Der Campus der Technischen Universität Dortmund liegt in der Nähe des Autobahnkreuzes Dortmund West, wo die Sauerlandlinie A45 den Ruhrschnellweg B1/A40 kreuzt. Die Abfahrt Dortmund-Eichlinghofen auf der A45 führt zum Campus Süd, die Abfahrt Dortmund-Dorstfeld auf der A40 zum Campus-Nord. An beiden Ausfahrten ist die Universität ausgeschildert.

Direkt auf dem Campus Nord befindet sich die S-Bahn-Station „Dortmund Universität“. Von dort fährt die S-Bahn-Linie S1 im 20- oder 30-Minuten-Takt zum Hauptbahnhof Dortmund und in der Gegenrichtung zum Hauptbahnhof Düsseldorf über Bochum, Essen und Duisburg. Außerdem ist die Universität mit den Buslinien 445, 447 und 462 zu erreichen. Eine Fahrplanauskunft findet sich auf der Homepage des Verkehrsverbundes Rhein-Ruhr, außerdem bieten die DSW21 einen interaktiven Liniennetzplan an.
 

Zu den Wahrzeichen der TU Dortmund gehört die H-Bahn. Linie 1 verkehrt im 10-Minuten-Takt zwischen Dortmund Eichlinghofen und dem Technologiezentrum über Campus Süd und Dortmund Universität S, Linie 2 pendelt im 5-Minuten-Takt zwischen Campus Nord und Campus Süd. Diese Strecke legt sie in zwei Minuten zurück.

Vom Flughafen Dortmund aus gelangt man mit dem AirportExpress innerhalb von gut 20 Minuten zum Dortmunder Hauptbahnhof und von dort mit der S-Bahn zur Universität. Ein größeres Angebot an internationalen Flugverbindungen bietet der etwa 60 Kilometer entfernte Flughafen Düsseldorf, der direkt mit der S-Bahn vom Bahnhof der Universität zu erreichen ist.

Die Einrichtungen der Technischen Universität Dortmund verteilen sich auf den größeren Campus Nord und den kleineren Campus Süd. Zudem befinden sich einige Bereiche der Hochschule im angrenzenden Technologiepark. Genauere Informationen können Sie den Lageplänen entnehmen.